Friday, 28 September 2012

#TrendFriday Week 3

#TrendFriday was a great success today. Fans of Aruna Seth began sending in images of their #trendfriday outfits. We are wearing the shoes we are taking home for the weekend! Sophie in the Camilla boot, Wallis in the Leopard Calf Hair heel , Gemma in the Tiffany Blue Farfalla & Nia in the Black Lace Farfalla! Which is your favourite look? Vote on facebook by liking the image! And don't forget to visit our website

Thursday, 27 September 2012

Follow our Photoshoot on Facebook....

Follow our story on facebook of our first ever Aruna Seth photoshoot….!/pages/ARUNA-SETH/
See inside the wonderful Home House, our location for the day!

Katie Derham in Aruna Seth

Check out Katie Derham, BBC presenter, at the proms, looking ultra chic in her Black Glitter Aruna Seth heels.... available at

Wednesday, 26 September 2012

Aruna Seth Pop-up Boutique

This Friday 28th September, Aruna Seth will be holding a pop-up boutique with sample prices on selected bettina flats! Email for further information....

Tuesday, 25 September 2012

Amanda Lamb 'The Black Widow' Gets Married!

How gorgeous does the 'Black Widow' (Amanda Lamb) look on her wedding day? She wore our Ivory satin Farfalla heels (70mm). She is a picture perfect bride!

Bonnie Star

We love this Bonnie Star jewellery! Particularly the Modern Love collection. It's day to night jewellery which can be worn with anything. Nothing makes more of a statement than a chunky gold bangle. The intricate detail which Bonnie adds to her collection is what makes it unique. Available online and in various department stores in the US, you can get yours here.... - I am wearing my cuff with my gold farfalla heels this evening!

Monday, 24 September 2012

This Works Dry Leg Oil

We are in love with This Works skin deep dry leg oil! It is an award winning formula made up of 100% highly concentrated exotic and cold pressed plant oils. The rich antioxidant properties of Rose Oil makes Skin Deep Dry Leg Oil highly effective at soothing red, inflamed skin & will improve the texture and condition of dry, mature and ageing skin. It is now available at boots nationwide for £38.

Optical Illusion

The optical illusion trend is very big at the moment. As I flicked through magazines such as Vogue, Elle and Glamour this weekend, I was astounded by the amount of celebrities wearing the trend. My favourites are Kate Moss and Kate Winslet in Stella McCartney and Victoria Beckham in McQueen. This trend compliments Aruna Seth shoes perfectly. Aruna Seth has designed a shoe which has a signature curve. What is special about the signature curve you might ask? The curve is designed in a way to elongate your leg. They make my average length legs look like supermodels! So, it seems, optical illusions reall do work!

Friday, 21 September 2012

#TrendFriday Week 2

It's #Trendfriday again here at Aruna Seth.... we love our shoes! Particularly the smoking slippers (a little sneak peak at what's to come.) Join in and send your #trendfriday images to to be considered for our facebook competition next week

Thursday, 20 September 2012

Aruna Seth Signature Curve

Have you heard what makes Aruna Seth shoes so special? It's the way in which the shoe is designed. The inner sock creates comfortable glamour. The signature Aruna Seth curve elongates your legs. By far the comfiest heels I have ever worn in my life.

Wednesday, 19 September 2012

Fashion Fringe at LFW 2012

Last night we went to London Fashion Week’s Fringe Fashion Show. What a great way to end fashion week! Haizen Wang went on to steal the show picking up his award from Christopher Bailey. We loved Teija Eilola’s tailoring and Vita Gottleib’s tribal inspired line…. watch this space they all look set to take off. We also bumped into Lydia Bright from TOWIE!

Tuesday, 18 September 2012

Craig Lawrence LFW 2012

Last night we attended the Craig Lawrence show at London Fashion Week 2012. He is best known for his pieces that incorporate Kyototex yarns – "it’s a really interesting company in Japan that produce the amazing metallic-foil wrapped yarns that I use in my collections." The outfits were glowing as they went past us on the catwalk. Onto the next show.....

Monday, 17 September 2012

Nelly Furtado wears Aruna Seth Koylla Boots

Check out Nelly Furtado talking about her comeback on BBC News...4 minutes 30 seconds in and you can spot our Koylla boots! Don't they look great! We love Nelly's new album The Spirit Indestructible....

Friday, 14 September 2012


Have you heard of #trendyfriday??? If not then you are missing out…we are going to try and make #trendyfriday be as big as #FF on twitter. What do you have to do? Simply post an image of yourself onto twitter in the outfit you are wearing on Friday and hashtag #trendyfriday - of course, we would love for you to tag us in your post so we can see what everyone is wearing… Here is what we are wearing in the office!

Thursday, 13 September 2012

Aruna Seth releases her new lower wedge...

Aruna Seth have launched an exclusive shoe on their facebook page. The new lower wedge in grey satin is a fabulous in between shoes that can be worn anywhere. It is definitely what one would call day to night, and the classic grey satin makes the shoe wearable with nearly anything. For more information about the wedge check out the aruna seth facebook page or email

Wednesday, 12 September 2012

Delicious Cupcakes

What do we do at Aruna Seth when it’s someone’s birthday? We eat cupcakes. Delicious homemade vanilla cupcakes decorated with vanilla icing, white sugar pearls and white edible glitter! Happy Birthday Gemma! Don’t they go great with our Tiffany Blue Farfalla’s?

Tuesday, 11 September 2012

Victoria Beckham's new 2013 collection...

Aruna loves Victoria Beckham dresses and owns four in her collection.  VB dresses are the best because they fit well and are good quality material.  We were delighted to see Victoria Beckham showing her collection in New York and it was so cute David turned up snuggling Harper. 

The dresses in the new collection look fabulous because they're simple, demure and elegant.  If you invest in a VB dress, it'll last years because of the quality and shape of the dresses. 

I'm sure Aruna will be picking out a new dress from  her collection to don with her Aruna Seth shoes soon!

Monday, 10 September 2012

Aruna Seth Photoshoot...Sneak Peak at the Location

Aruna Seth has an upcoming photo shoot next week at Home House. Here are a few of the rooms that have taken our fancy. The models have been chosen... Look our for little sneak peaks over the next few weeks of more behind the scenes action.

Shoe fan in Chelsea!

Loving this picture I took of Kate, who is a die-hard fan of Aruna Seth shoes last week in Chelsea.  
Sporting a pair of lush Carly nude leather wedges to match her stylish red dress, Kate had just purchased a pair of Jemima sandals from Aruna Seth and was travelling in style with her Aruna Seth Oyster card!  
I hand-delivered her third pair of Seth's from us and we ate lunch with her to chat 'shoes' at the Bumpkin near South Kensington tube!  
Kate you look amazing and we can't wait for you to get your next pair soon!

Friday, 7 September 2012

Vogue's Fashion Night Out

The Aruna Seth girls attended Vogue's Fashion Night Out last night in London. We began our journey at Jenny Packham, where we enjoyed a glass of bubbly and tried on beautiful dresses which matched our butterfly shoes! We then went onto Brian Atwood and admired his new collection. Following this we found ourselves in DVF where we enjoyed Hakkasan canap├ęs and cocktails. After this we popped our head into Matthew Williamson and lusted over his new collection. (Matthew Williamson actually made an instore appearance, very exciting!) Aruna was thrilled when she saw her favourite drink, coconut water, was available! We visited various designers en route to Liberty where we met the likes of Jonathan Saunders and Laura Bailey. All in all it was a wonderful evening and already we can't wait for Fashion Night Out 2013!

Shoes in Vegas!

One of our favourite clients who owns quite a few pairs of Aruna Seth shoes recently got married and honey-mooned in Vegas!  We were very excited for the happy couple and the lady in question is very lucky because her new husband is a fan of Aruna Seth and regularly spoils her with shoes!
Looking absolutely divine in our black and red Farfalla butterfly shoes and white snake-skin peep-toe.  A great job was done of looking absolutely fabulous in the Vegas casino's and haunts!
We wish you guys a happy and long-lasting marriage!

Thursday, 6 September 2012

Gemma goes to the Paralympics

Gemma went along with our jubilee shoe to the paralympics last night. She watched in awe as the athletes competed in javelin, 100m sprint, baton relay etc. She said “it was inspiring, like nothing I had ever seen before. These people make you want to try harder at everything you do!”

Wednesday, 5 September 2012

Style Me Pretty

It is always great when a bride reveals her shoes from underneath their incredible gown, as they are usually just as impressive! We just came across an amazing blog stylemepretty (also on pinterest!) which showcases wonderful wedding photos, and in particular, wonderful wedding shoes. Here are a few of my favourite featuring Aruna Seth shoes. Take a look at the other weddings on this link….

Tuesday, 4 September 2012

Causse Gantier in Elle

We were flicking through Elle magazine today and came across Causse Gantier's amazing swarovski bow leather gloves! We love them! Have a look at their website.... to get yourself a pair! We have linked a few of their gloves which we thought best matched our shoes!

The Aruna Seth team wear their Seth's at our latest event

Gemma and Sophie wear their butterfly Aruna Seth pumps at the event at the Jumeirah Carlton Tower Hotel. Gemma in the black suede and Sophie in the leopard print pony. When asked what they thought of their pumps both said they were the comfiest and most elegant pair of shoes they owned....we will keep you updated with more of the Aruna Seth team wearing their shoes...

Monday, 3 September 2012

Aruna Seth Mini Pochette...

Aruna Seth has just released their Mini Pochette. It comes with a detachable chain and can be worn in many ways. I personally use mine as a cosmetics bag but have also used it as a clutch! (They are also great to double up!) They come in black patent, black satin, leopard pony, coral satin, blue satin, metallic black etc….so many to choose from!
Seven ways to wear your Aruna Seth Mini Pochette :
  1. As a mini tote (great for looking stylish)
  2. As a shoulder bag (a casual approach)
  3. Under the arm (a safer option!)
  4. As a bum bag around your waist (ideal for festivals)
  5. As a cosmetics bag (or for your phone, keys etc in your bag)
  6. Across the body (good for shopping trips when you want to travel light)
  7. As a clutch (note the little wrist strap)
You can get your mini pochette at Aruna Seth now. Visit or email

Jumeirah Carlton Towers event...

We organised a GREAT event at the Jumeirah Carlton Hotel yesterday.  We used the fabulous Gilt room which is usually a champagne bar for the event to display our beautiful shoes.  A harpist played delightful tunes all day while ladies came to shoe shop and then stop by the Jumeirah tea-room for a spot to eat.  Plenty of ladies came to try on Aruna's designs and we had a great day...
We hope to see you at the next one!