Wednesday, 24 July 2013

New York

Aruna Seth has gone on a press trip this week to New York city!  We've got a great schedule lined up and can't wait to meet with Sharon Clott at Instyle Magazine, Footwear News, Brides US and Cosmpolitan.
The press schedule is so big Aruna is not going to have time to breathe!
We will update you with images of the trip as we go on...

Friday, 19 July 2013


Whoo - it's heating up in the UK!!  The sun is shining and it's hot...
I've been so excited to wear my Aruna Seth sandals all year around and it's finally time.
Over the weekend I am going to be outdoors the whole time!!!
I can't wait to sunbathe and eat ice-cream in Hyde Park.
I'll be digging the bikini out to work on my tan too...

Tuesday, 16 July 2013

Pippa Middleton has been photographed, once again, wearing our Aruna Seth Beatrice heel in Grey Suede!
She wore a blue floral skirt with a delicate white lace top to compliment the simple chicness of the Beatrice heel with enviable elegance.

The image and feature can be found on the Daily Mail Online website link here:

Pippa and members of the Royal family are all beginning to show they are huge fans of Aruna Seth and seem to be spreading the word of our luxurious yet comfortable shoes within the Royal circle.

Keep your eyes peeled for many more appearances Pippa (and hopefully Kate!)

Monday, 8 July 2013


Were you all watching the game yesterday?  Can't believe Andy Murray won in 3 sets.

Me and two girlfriends went to the Bluebird Cafe in Chelsea!  It's a great place to head to as they lay down grass like a tennis lawn and they decorate the roof with tennis balls.

The screen cut out in the second set so the whole restaurant couldn't see what was happening for half an hour!

Lucky for us they handed out free champagne as an apology!

Thursday, 4 July 2013

Indonesian Socialite

Diana Safira, is a socialite in Indonesia who shares her passion for fashion through Instagram.  She recently wore our red Farfalla 130mm heel in Red! 

You can check out Diana on her instagram tags ‎#dsaksstyle‎#dsaksinstyle

Can you believe her Instagram post cost over 2,000 likes!!!  Unbelievable!