We shoot a new bridal look-book...

We're in the midst of creating a new bridal look-book, I wish I could keep it all secret until it's finished but I just get so excited about our new brochures...

The look-book is all set to look super beautiful and we're marvellously proud.  Maria our wonderful photographer and graphics designer is busy putting in all the finishing touches.  There's a special recipe to creating a look-book and it goes something like this;-

Ingredients

1x photo studio

1x dedicated and patient photographer and graphic designer Maria

3x helpful ladies to help carry shoe boxes and put them away

1x shoe stylist

(Time taken; 3x day timescale)

Recipe 

·         Decide the fabulous Aruna Seth designs that fit into the realm of a ‘bridal look-book’

·         Spend a few evenings dreaming and visioning, scribing ideas down on pieces of paper for Maria our photographer and graphic designer to decipher

·         All hands of deck with a few of the girls helping to get the chosen shoes (over fifty pairs) out of our stock room

·         Grouping the shoes together to put into each page of the look-book

·         Styling the shoes in our studio, monitoring the lighting and shooting a few hundred images

·         A fussy approach to decide which photos look the best

·         Excitedly collecting the pictures up in a look-book to create a book.  Coming back to the first draft look-book to realise some of the images could look better

·         Re-shooting about five pages

·         Scanning over it with a fine tooth comb to get it looking perfect

·         Re-shoot another couple of pages, twist things round and get it looking faultless...

And voila you have a tasty, delicious bridal look-book you’re super excited and eagerly waiting to be completed!  Watch-out for the finished version coming out soon, we’ll publish it on Facebook and online...and take a sneak-peak at some of the behind the scenes pictures below...

My Snake-skin shoes have been SO much fun...

Hey ladies a few weeks ago I told you all about my latest Aruna Seth fixation, the snake-skin peep-toe platform shoes, I loved them because they're luxurious, have durability and they are neutral so easy to wear and match-up with anything... www.arunaseth.com/products-page/new-styles-just-in/samantha-natural-snake-heel-120mm/

Well I have to say, the snake-skin peeptoe shoes have been so much fun to wear.  I have built a whole summer wardrobe around these divine shoes.  I bought a lovely white broderie anglaise dress from French Connection, a beautiful nude waterfall jacket from French Connection, a silk-white V-neck blouse from Zara and a lovely nude silk shirt from Reiss ALL TO MATCH THE snake-skin peep-toes...Top stylists say build the perfect wardrobe around your shoes and I’m starting to believe in this prophecy.  Aruna's Seth's gorgeous peep-toe snakeskin shoes have been amazing to help me build a divine summer wardrobe this year.  I normally open my four cupboard wardrobe and complain about not having enough clothes and need to go shopping again but not this year thanks to my new Seth's...

I even went so far as to match up new jewellery to the shoes, I bought a gorgeous classic Kara Ross snake-skin bangle, gold-plated and a large faceted smokey quartz gold ring.  The jewellery matches beautifully to the shoes and all my new clothes and are certainly investment pieces to match up to any outfit!  You can see more of the Kara Ross range at http://www.kararossny.com/ - I can’t wait to pay the Kara Ross store a visit next-time I’m in New York in October...

You can see some of my lovely purchases below, have a fabulous day...

Myrtle Ivory Bridal Store Event

Hello Shoe Lovers!!

Just an update on our latest shoe adventures! Last week we had a great event up in Dublin at the Myrtle Ivory Bridal Store. The brides looked amazing and the gowns were incredible. Our shoes were modelled with various different dresses and we have to admit, they did look rather fabulous.
Xpose Media did a great interview with Aruna, featuring our shoes that were worn by Pippa Middleton! If you want to have a sneaky peak at the interview, follow the link below:
http://www.tv3.ie/videos.php?video=37718&locID=1.65.68&date=2011-07-08&date_mode=1&page=1&show_cal=2&newspanel=&showspanel=1&web_only=&full_episodes

We had such an amazing time up in Dublin and everyone was absolutely incredible. Any brides to be, we recommend the Myrtle Ivory Bridal Store. Their dresses are exquisite, very ethereal and fairytale like. If you like gold, they have some gorgeous golden beauties! Teamed with our elegant bridal shoes, it was like a dream.

Also, for those brides who want to show off their shoes, Myrtle Ivory has many shorter dresses that are perfect for drawing the eye down to the shoes. We're thinking our Swarovski embellished collection are ideal for this!

Let us know what you think of the event over in Ireland. You can follow us on Twitter and Facebook too!

Much love from the Aruna Seth Team. xxx

Aruna Seth trunk show in Dublin at Myrtle Ivory...

We're excited to be travelling over to Dublin next week for an Aruna Seth trunk show at the gorgeous Myrtle Ivory bridal boutique in Dublin www.myrtleivory.com

Aruna Seth will be hosting a trunk show at Myrtle Ivory on Thursday 7th July, private appointments are available from 2pm and an official event starts at 5pm.  We'll have complimentary refreshments, models showing off our glamorous shoes, prizes on offer and luxury goodie bags for ladies who purchase shoes on the evening...

Myrtle Ivory has been our exclusive Irish stockist for over two years and is a gorgeous luxury wedding boutique in the heart of Dublin.  A family run bridal boutique owned by three lovely sisters; Myrtle Ivory like to offer a truly special bridal experience.  The ladies at Myrtle Ivory excel at choosing ethereal wedding gowns made of high quality silks and laces, plus they stock Stephanie Allin one of our favourite bridal dress designers...

If you would like to attend our Dublin event at Myrtle Ivory please email into Nia, nia@arunaseth.com with your shoe size and preferred style.

We can’t wait to arrive in Dublin and say ‘thanks a million’ to all the lovely Irish Brides who love our Aruna Seth shoes...

Princess Beatrice and our gorgeous nude patent clutch bag...

Aruna Seth has always prided ourselves on being the shoe brand 'fit for a Princess' and we're absolutely delighted  real-life Royal Princesses are accessorizing their outfits with our shoes and handbags...

Princess Beatrice attended Elton John's White Tie and Tiara Ball and accessorized her beautiful Elie Saab dress with an Aruna Seth nude patent butterfly clutch bag.  Guests paid £3,000 a ticket to attend the ball and raised over £5 million for the Elton John AIDS Foundation.  The ball is a major highlight of the show business social season and Princess Beatrice certainly looked the 'belle of the ball.'

Our Aruna Seth patent clutch-bag is an amazing investment, high quality material and a neutral colour to match up with any outfit from day-time to pump up the glam factor in the evening...we even have matching shoes, maybe Princess Beatrice wore these underneath her beautiful dress...

Kleinfeld and our bridal shoes...

We're super excited about the picture (below) of the Kleinfeld window display showing off our gorgeous Tiffany blue bridal shoes.  For those who don't know, Kleinfeld is a bridal mecca, the biggest bridal store in New York city.  Kleinfeld has been in existence since 1941 and pride themselves on offering first-class customer service.  A Kleinfeld promise is that they travel the globe once yearly to make sure they offer the largest finest selection of designer wedding gowns.  We hope you pay them a visit when you next visit NYC.  Our shoes have been available in Kleinfeld since March and if you'd like further information on the store visit www.kleinfeld.com

One of our new LOVES! Aruna Seth snake-skin peep-toe shoes...

We're in LOVE with all of our shoes here at Aruna Seth HQ...but there is one particular pair we just can't stop thinking about this week, our new snake-skin peep-toe style.  The reasons for loving this shoe are endless.  Firstly, versatility, this beautiful shoe is a neutral material; you can wear with jeans and blazer for casual day-wear or a dress for the evening.  You can wear any dress from your wardrobe and pump up the glam factor automatically with these snakeskin heels.  Pure luxury, these shoes are a extravagant high quality material, snakeskin is perhaps the epitome of the exotic fashion statement.  With a snakeskin material you are making an investment, snake-skin material is hard-wearing and if you care for the shoes well they'll last a last a lifetime. Everyone has commented on how much they love these shoes, which doesn’t help my longing for them...I don’t think I’ll be leaving the office without them tonight...

The shoes were part of a feature on our new styles on VOGUE.co.uk

www.vogue.co.uk/news/daily/110620-aruna-seth-on-her-royal-following-.aspx