Have you heard of Today I'm Wearing? Like Pose but so much better because you can view it on your computer and your smart phone! The best part, it tells you details about the clothing in question such as : material, price, label and colour. Ideal! Sign up now and search through the thousands of outfit ideas... and follow us! We will be updating daily xxx
We're loving this coverage in Bridal Guide magazine this month. Naima DiFranco, the Fashion and Beauty Editor at Bridal Guide is a great loyal follower of Aruna Seth and we'd like to thank her for putting our shoes on the page!
Our silver butterfly shoes look fabulous on their fashionable Silver Lining page!
Today was a lovely PR day, I got out the office to meet journalists in London and we received a great response to our Aruna Seth shoes. First off I met celebrity journalist Amy Brookbanks from NOW Magazine, we were introduced in LA during the Oscars and she is often seen sporting a pair of Seth's at parties. In the latest issue of NOW Magazine, Amy got to do a candid interview with Leandro Penna, Katie Price's ex boyfriend and I was keen to hear all the details.
I then met with journalists from LOOK, Donna Wallace from ELLE, Ella from Vogue Online and finally a few fashion journalists from Russian Glamour, Russian Tatler and Russian Vogue. The purpose of the journalist meetings was to show them shoes from our latest collection for Spring Summer 2013, inform them about the NEW Aruna Seth website coming soon and to make sure they think of Aruna Seth shoes when preparing for photo-shoots. I still get excited going to Vogue House for meetings! The journalists particularly loved our new silver heels for their fashion pages as metallics are going to be a big hit next summer! Fingers crossed, you'll see an interview on Vogue Online with Aruna soon...
Come join us on the Thursday 6th December for our Luxury Christmas Shopping Soirée at the No.11 Hotel in Knightsbridge, London. Enjoy champagne and cupcakes whilst browsing our new collection and have the chance to meet Aruna Seth. There are luxury goody bags for the first 40 purchases.... including goodies from philosophy and Have cake. Other brands will also be showcasing their products such as luxury outwear brand 'From Russia with Love' and Pippa Middleton's favourite Cashmere company 'Cashmere by Tania.' Please RSVP to gemma@Arunaseth.com
Aruna Seth was in India this week for a beautiful Indian wedding. She wore her swarovski wedges in rose with her new outfit from Indian designer brand Falguni & Shane Peacock. The outfit was covered in swarovski crystals and beautiful gems, with lots of embroidered flowers. The perfect outfit to compliment her wedges.
Aruna Seth was in Singapore last week holding an event at the luxury Four Seasons Hotel. Bloggers and fashionistas from Singapore turned up and were blown away by the new season collection. They enjoyed delcious drinks, and yummy edible bites such as Aruna Seth biscuits and British red velvet cupcakes. They got to meet the designer personally and enjoy trying to the shoes. Look out for the next Aruna Seth event which will be at the No.11 Hotel in London on the 6th December - email email@example.com for futher information.
Aruna Seth shoes is getting in the Christmas spirit. We’re
hosting a shoe event for our special clients and we’d love to invite you to our
‘Shoes and Sparkle’ Christmas event, the details are as follows;
Come and get your sparkly shoes early for the
Christmas parties and spoil yourself at our luxury shopping event! Join us for a festive evening of Champagne,
mulled wine and cupcakes. A luxury goodie bag worth around £150.00 will
be given as a Christmas present to purchasers of Aruna Seth shoes on the
evening. Our goodie bag contains Philosophy products and Aruna Seth swag!
Aruna Seth the designer will be available for personal
shoe appointments and advice on fittings on the evening so contact us to
reserve your spot!
We look forward to welcoming you at No11 for an
evening of shoe fun and refreshments!
The champagne was flowing last night at the Harvey Nichols shopping event. Concessions varied from 15-50% off. I found myself lusting over everything, but in particular these goodies! Meringues by the meringue girls, macaroons by Harvey Nichols in all sorts of luxurious flavours and sugar-free/gluten free vegan gummy sweets by Jealous Sweets.
I am a very organised person so I am already thinking one to two weeks ahead to Christmas....
All the Christmas parties and what shoes will I be wearing to all the events coming up!
I bought some amazing bargains in Hong Kong including a black Chloe dress and a black dress covered in sequins. I've got my eyes on a few of Aruna Seth's shoes to complete my looks...
I will be sparkling on the dance-floor!
We enjoyed a very successful trip to Asia, we organised a Hong Kong event at the Upper House Hotel and in Singapore we used the Four Seasons Hotel. The ladies in Asia are very glam, love shopping and love to buy shoes!
During our Hong Kong trip our highlights were viewing the Victoria Harbour sky-line, eating healthy Vegan food at a cafe called Mana on Wellington street and drinking cocktails at Sugar Bar on top of the EAST hotel. Our event was one of the busiest we've ever organised, it was over subscribed and over one hundred and fifty people attended! Plenty of Hong Kong press visited from Sassy HK, Butterboom and Dress me Blog Me!
At the Four Seasons in Singapore we enjoyed Swirl Bakery cooking delicious Aruna Seth cupcakes for us, ladies attended our event for personal one-on-one fittings with Aruna and we had press attend like Expat Living Magazine....
Did you know that Aruna Seth has a lot of Indian family? So we celebrated Diwali in the office yesterday with a huge feast of delicious curries! Today we were all bought indian sweets and delicious Lindt chocolates to carry on the celebrations! Happy Diwali xxx
Aruna Seth is launching her new season's collection at the Upper House in Hong Kong on Wednesday 17th November. Upper House is a fantastic modern luxurious boutique hotel located in Hong Kong. The hotel is super slick and modern. On the top floor the Upper House has Cafe Gray Bar which offers great views of Victoria Harbour. We're showcasing the shoes in one of the suites and the event has sold out which is great news! We're looking forward to displaying the shoes around the suite so ladies can come in to experience a personal fitting with Aruna Seth herself! The Upper House has a sister hotel in Beijing called the Opposite House and we're hoping we can do an event there soon...
We attended Fashion for Good this weekend, hosted by Louise Redknapp -who came to visit our table! We were opposite her mother who was offering reflexology. We fell in love with fur brand 'From Russia With Love' who we are hoping to have at our next event. See Sophie our marketing girl in the silver fox gilet and our black python cerise wedge... xxx
Would you like to
pleasantly surprise the shoe assistant dealing with you and know all the shoe
lingo when it comes to making your next purchase?We’ve come up with a simple steps process
for you to know the mechanisms and effort which goes into to hand-making a
shoe.You’ll also gain a clear
understanding of why a handmade shoe and why a designer shoe made by hand in a
factory is superior to a shoe from a factory in say China.More than 200 operations go into making a
shoe, so here’s all the technical details for you...
Stage one – The Idea...
gorgeous shoe design starts with a creative idea for a new ‘shoe baby.’Designers find inspiration from a variety of
sources.In fashion, designers are often
constantly travelling across the world for ideas and inspiration.The rich fabrics and colours of India might
influence the bright gold and red tones in one collection, the rose coloured
hues of Marrakesh the jewel of Morocco might influence Autumn-Winter
designs.Most designers carry around a
notebook with them at all times to quickly scribble down an idea for a new
design and you’ll often hear the stories of insomniac designers so passionate
about shoes they’ll be up in the early hours of the morning drawing a design
from their dreams or thinking of ideas in the shower.Looking for the best adornments and fabrics
to craft designs, a designer may pick up crystal roses in China, Chantilly lace
from France, leather from Italy and ribbon from Spain.High-end designers will source the best
quality materials and adornments for their shoes from across the globe.Some lucky people have the lovely ‘job’ of
travelling the world for inspiration and ‘shopping’ in stores across the globe
to research the designs of other designers for ideas for new collections.
Stage two – the
important ‘Last’ and materials...
A technical term every
shoe lover should know is ‘last,’ a three dimensional model of a shoe for the
fabric to be fitted around.Once a design
has been drawn and decided, fabric is cut much like you cut the outline of a
dress in dress-making into shapes to create the outer shell of the shoe, this
is called the ‘Upper.’To get even more
technical, the side pieces are called ‘quarters,’ toes ‘vamps’ and the heels
‘counters.’Usually a paper version will
be cut first to see if the design will work across the last.The department responsible for this function
is often known as the ‘clicking or cutting department.’The level of skill needed to cut material
into shape is detailed work, materials are expensive and non needs to be
wasted.A machine called a skiving
machine is used to thin the edges of the material so it’s easier to sew
together.The shapes of the shoe are
sewn together and flattened out to give a smooth finish.Designer shoes are often made out of delicate
and fine materials, the satin’s will be the thickest cut satin’s, there may be
Swarovki element detail in the fabric or Chantilly lace.Craftsman with year’s worth of experience
will be creating designs and will elegantly handle the fabric to make sure the
design comes out perfect.
Stage 3 – Lasting and
next stage of the process is the last and cut-fabric coming together.The uppers are moulded and the shoes are put
through a heat setter and pressed around the hard mould of the last into the
shape of the foot using the last.The
insole is stitched to the bottom of the last, with designer shoes in most cases
the sole is made out of delicate soft leather.Theupper and all the surplus
material is trimmed off the seams and the heel is attached to complete the
stitching of the shoes.The soles are
stuck onto the last as a separate component and glued on to the upper via the
last.Once the shoes is finished if you
remove the last it make’s space for a foot.
Stage 4 – the testing
shoes will be made to perfection and the final part is called ‘finishing’ the
beautiful shoe.Depending on the type of
material, the leather will be buffed to perfection, satin cleaned delicately to
discourage markings from the marking and cutting in stage one.There may be some wax, polish or stain removal
involved to make sure the shoe is faultless.All designers touch the inside of the shoe with a delicate sock of the
designers branding.In Aruna Seth’s case
she goes one step further to put in a sock of plush leather padding, a designer
shoe for long-lasting wear.The sole of
the shoe will be buffed and stamped with a embossing of the brand, in Prada’s
case they decorate the sole with a gold plagued Prada and in Louboutin’s case
as everyone knows, the trademark is red.To give a designer shoe the extra piece of wow-factor, all designers
will care about the home of the new ‘shoe-babies.’Shoes are special and they deserve good
living quarters so most designers invest heavily in the beds the shoes lie in
with, thick good quality hard-board creates the box, no expensive spared on
tissue and ribbon to treat every shoe as something to be treasured.