Friday, 30 November 2012

The Perfect Christmas Present

Looking for the perfect something this Christmas? Our Butterfly clutch comes in lots of colours. Find one to match or compliment your shoes.... xxx

Thursday, 29 November 2012

Today I'm Wearing

Have you heard of Today I'm Wearing? Like Pose but so much better because you can view it on your computer and your smart phone! The best part, it tells you details about the clothing in question such as : material, price, label and colour. Ideal! Sign up now and search through the thousands of outfit ideas... and follow us! We will be updating daily xxx

Bridal Guide!

We're loving this coverage in Bridal Guide magazine this month.  Naima DiFranco, the Fashion and Beauty Editor at Bridal Guide is a great loyal follower of Aruna Seth and we'd like to thank her for putting our shoes on the page!

Our silver butterfly shoes look fabulous on their fashionable Silver Lining page!  

Wednesday, 28 November 2012

Typical PR day...

Today was a lovely PR day, I got out the office to meet journalists in London and we received a great response to our Aruna Seth shoes.  First off I met celebrity journalist Amy Brookbanks from NOW Magazine, we were introduced in LA during the Oscars and she is often seen sporting a pair of Seth's at parties.  In the latest issue of NOW Magazine, Amy got to do a candid interview with Leandro Penna, Katie Price's ex boyfriend and I was keen to hear all the details.  

 I then met with journalists from LOOK, Donna Wallace from ELLE, Ella from Vogue Online and finally a few fashion journalists from Russian Glamour, Russian Tatler and Russian Vogue.  The purpose of the journalist meetings was to show them shoes from our latest collection for Spring Summer 2013, inform them about the NEW Aruna Seth website coming soon and to make sure they think of Aruna Seth shoes when preparing for photo-shoots.  I still get excited going to Vogue House for meetings!  The journalists particularly loved our new silver heels for their fashion pages as metallics are going to be a big hit next summer!  Fingers crossed, you'll see an interview on Vogue Online with Aruna soon...

Amy Brookbanks from Now Magazine

Vogue House

Vogue Reception!

Shoes the journalists loved!

Our Luxury Shopping Soirée this Christmas xxx

Come join us on the Thursday 6th December for our Luxury Christmas Shopping Soirée at the No.11 Hotel in Knightsbridge, London. Enjoy champagne and cupcakes whilst browsing our new collection and have the chance to meet Aruna Seth. There are luxury goody bags for the first 40 purchases.... including goodies from philosophy and Have cake. Other brands will also be showcasing their products such as luxury outwear brand 'From Russia with Love' and Pippa Middleton's favourite Cashmere company 'Cashmere by Tania.' Please RSVP to

Tuesday, 27 November 2012

Aruna Seth Visits India

Aruna Seth was in  India this week for a beautiful Indian wedding. She wore her swarovski wedges in rose with her new outfit from Indian designer brand Falguni & Shane Peacock. The outfit was covered in swarovski crystals and beautiful gems, with lots of embroidered flowers. The perfect outfit to compliment her wedges.

Monday, 26 November 2012

Aruna Seth in Singapore

Aruna Seth was in Singapore last week holding an event at the luxury Four Seasons Hotel. Bloggers and fashionistas from Singapore turned up and were blown away by the new season collection. They enjoyed delcious drinks, and yummy edible bites such as Aruna Seth biscuits and British red velvet cupcakes. They got to meet the designer personally and enjoy trying to the shoes. Look out for the next Aruna Seth event which will be at the No.11 Hotel in London on the 6th December - email for futher information.

Aruna Seth Christmas event...

 Aruna Seth shoes is getting in the Christmas spirit.  We’re hosting a shoe event for our special clients and we’d love to invite you to our ‘Shoes and Sparkle’ Christmas event, the details are as follows;
Date:  Thursday 6th December 2012
Time:  3pm – 8pm
Address:  No11 Cadogan Gardens, Knightsbridge London, SW3 2RL
RSVP:  (0)208 773 7859 -
Come and get your sparkly shoes early for the Christmas parties and spoil yourself at our luxury shopping event!  Join us for a festive evening of Champagne, mulled wine and cupcakes.  A luxury goodie bag worth around £150.00 will be given as a Christmas present to purchasers of Aruna Seth shoes on the evening.  Our goodie bag contains Philosophy products and Aruna Seth swag!
Aruna Seth the designer will be available for personal shoe appointments and advice on fittings on the evening so contact us to reserve your spot!
We look forward to welcoming you at No11 for an evening of shoe fun and refreshments!
Lots of love the Aruna Seth team!

Wednesday, 21 November 2012

Harvey Nichols Event

The champagne was flowing last night at the Harvey Nichols shopping event. Concessions varied from 15-50% off. I found myself lusting over everything, but in particular these goodies! Meringues by the meringue girls, macaroons by Harvey Nichols in all sorts of luxurious flavours and sugar-free/gluten free vegan gummy sweets by Jealous Sweets.

Tuesday, 20 November 2012

Christmas is around the corner!!!

I am a very organised person so I am already thinking one to two weeks ahead to Christmas....
All the Christmas parties and what shoes will I be wearing to all the events coming up!
I bought some amazing bargains in Hong Kong including a black Chloe dress and a black dress covered in sequins. I've got my eyes on a few of Aruna Seth's shoes to complete my looks...
I will be sparkling on the dance-floor!

Monday, 19 November 2012


We enjoyed a very successful trip to Asia, we organised a Hong Kong event at the Upper House Hotel and in Singapore we used the Four Seasons Hotel.  The ladies in Asia are very glam, love shopping and love to buy shoes!  

During our Hong Kong trip our highlights were viewing the Victoria Harbour sky-line, eating healthy Vegan food at a cafe called Mana on Wellington street and drinking cocktails at Sugar Bar on top of the EAST hotel.  Our event was one of the busiest we've ever organised, it was over subscribed and over one hundred and fifty people attended!  Plenty of Hong Kong press visited from Sassy HK, Butterboom and Dress me Blog Me!

At the Four Seasons in Singapore we enjoyed Swirl Bakery cooking delicious Aruna Seth cupcakes for us, ladies attended our event for personal one-on-one fittings with Aruna and we had press attend like Expat Living Magazine....

We will be back soon Asia, you rock!

A snap-shot of our trip...

Wednesday, 14 November 2012


Did you know that Aruna Seth has a lot of Indian family? So we celebrated Diwali in the office yesterday with a huge feast of delicious curries! Today we were all bought indian sweets and delicious Lindt chocolates to carry on the celebrations! Happy Diwali xxx

Tuesday, 13 November 2012

The Upper House Hong Kong!

Aruna Seth is launching her new season's collection at the Upper House in Hong Kong on Wednesday 17th November.  Upper House is a fantastic modern luxurious boutique hotel located in Hong Kong.  The hotel is super slick and modern.  On the top floor the Upper House has Cafe Gray Bar which offers great views of Victoria Harbour.  We're showcasing the shoes in one of the suites and the event has sold out which is great news!  We're looking forward to displaying the shoes around the suite so ladies can come in to experience a personal fitting with Aruna Seth herself!  The Upper House has a sister hotel in Beijing called the Opposite House and we're hoping we can do an event there soon...
You should check out more on the Upper House here

Monday, 12 November 2012

Fashion 4 Good

We attended Fashion for Good this weekend, hosted by Louise Redknapp -who came to visit our table! We were opposite her mother who was offering reflexology. We fell in love with fur brand 'From Russia With Love' who we are hoping to have at our next event. See Sophie our marketing girl in the silver fox gilet and our black python cerise wedge... xxx

Thursday, 8 November 2012

Olivia Munn at the BAFTA Awards in Aruna Seth

Spotted at the BAFTA awards in LA.... Olivia Munn (Iron Man 2 & Magic Mike star) wearing champagne satin farfalla platform

Wednesday, 7 November 2012

How To Guide : Making an Aruna Seth Heel

The stages of making a shoe...
Would you like to pleasantly surprise the shoe assistant dealing with you and know all the shoe lingo when it comes to making your next purchase?   We’ve come up with a simple steps process for you to know the mechanisms and effort which goes into to hand-making a shoe.  You’ll also gain a clear understanding of why a handmade shoe and why a designer shoe made by hand in a factory is superior to a shoe from a factory in say China.  More than 200 operations go into making a shoe, so here’s all the technical details for you...
Stage one – The Idea...
Every gorgeous shoe design starts with a creative idea for a new ‘shoe baby.’  Designers find inspiration from a variety of sources.  In fashion, designers are often constantly travelling across the world for ideas and inspiration.  The rich fabrics and colours of India might influence the bright gold and red tones in one collection, the rose coloured hues of Marrakesh the jewel of Morocco might influence Autumn-Winter designs.  Most designers carry around a notebook with them at all times to quickly scribble down an idea for a new design and you’ll often hear the stories of insomniac designers so passionate about shoes they’ll be up in the early hours of the morning drawing a design from their dreams or thinking of ideas in the shower.  Looking for the best adornments and fabrics to craft designs, a designer may pick up crystal roses in China, Chantilly lace from France, leather from Italy and ribbon from Spain.  High-end designers will source the best quality materials and adornments for their shoes from across the globe.  Some lucky people have the lovely ‘job’ of travelling the world for inspiration and ‘shopping’ in stores across the globe to research the designs of other designers for ideas for new collections. 
Stage two – the important ‘Last’ and materials...
A technical term every shoe lover should know is ‘last,’ a three dimensional model of a shoe for the fabric to be fitted around.  Once a design has been drawn and decided, fabric is cut much like you cut the outline of a dress in dress-making into shapes to create the outer shell of the shoe, this is called the ‘Upper.’  To get even more technical, the side pieces are called ‘quarters,’ toes ‘vamps’ and the heels ‘counters.’  Usually a paper version will be cut first to see if the design will work across the last.  The department responsible for this function is often known as the ‘clicking or cutting department.’  The level of skill needed to cut material into shape is detailed work, materials are expensive and non needs to be wasted.  A machine called a skiving machine is used to thin the edges of the material so it’s easier to sew together.   The shapes of the shoe are sewn together and flattened out to give a smooth finish.  Designer shoes are often made out of delicate and fine materials, the satin’s will be the thickest cut satin’s, there may be Swarovki element detail in the fabric or Chantilly lace.  Craftsman with year’s worth of experience will be creating designs and will elegantly handle the fabric to make sure the design comes out perfect.
Stage 3 – Lasting and making department...
The next stage of the process is the last and cut-fabric coming together.  The uppers are moulded and the shoes are put through a heat setter and pressed around the hard mould of the last into the shape of the foot using the last.  The insole is stitched to the bottom of the last, with designer shoes in most cases the sole is made out of delicate soft leather.  The  upper and all the surplus material is trimmed off the seams and the heel is attached to complete the stitching of the shoes.  The soles are stuck onto the last as a separate component and glued on to the upper via the last.  Once the shoes is finished if you remove the last it make’s space for a foot.
Stage 4 – the testing to perfection...
Designer shoes will be made to perfection and the final part is called ‘finishing’ the beautiful shoe.  Depending on the type of material, the leather will be buffed to perfection, satin cleaned delicately to discourage markings from the marking and cutting in stage one.  There may be some wax, polish or stain removal involved to make sure the shoe is faultless.  All designers touch the inside of the shoe with a delicate sock of the designers branding.  In Aruna Seth’s case she goes one step further to put in a sock of plush leather padding, a designer shoe for long-lasting wear.  The sole of the shoe will be buffed and stamped with a embossing of the brand, in Prada’s case they decorate the sole with a gold plagued Prada and in Louboutin’s case as everyone knows, the trademark is red.  To give a designer shoe the extra piece of wow-factor, all designers will care about the home of the new ‘shoe-babies.’  Shoes are special and they deserve good living quarters so most designers invest heavily in the beds the shoes lie in with, thick good quality hard-board creates the box, no expensive spared on tissue and ribbon to treat every shoe as something to be treasured.

Monday, 5 November 2012

Cashmere by Tania & Aruna Seth

We met up with Cashmere By Tania to find out why Pippa always teams our bags with their beautiful cashmere collection... What do you think?

Friday, 2 November 2012

Suited and Booted for the Weekend

It's the weekend! Have a look at what some of our staff will be wearing out this evening.... which is your favourite look?